Inverted Values

"These product ideas play with notions of social, personal, material, and brand values. They are not for sale; but others as insidious are in stores everywhere." by Sinclair Smith.





"Make your own: the dead-books-dead-weight-door-stop. Is the value of books on display any less if they perform a utilitarian function?"
I've always been fascinated by commodity culture and consumerism-this is wonderful. If you're into design at all, i suggest you check out his website-certainly some interesting projects.